E-commerce Automation and Optimization - Abandoned Cart Recovery System

 

Notes:

• Problem: Abandoned carts cost e-commerce businesses sales.

• Benefit: Sends automated reminders to customers to recover abandoned carts.

• Adoption: Customize reminders based on customer data and integrate with email marketing platforms.

Code:

import smtplib

from email.mime.text import MIMEText

def send_recovery_email(customer_email, cart_items):

    subject = 'Don’t forget your cart!'

    body = f"You left the following items in your cart: {cart_items}. Complete your purchase now!"

    msg = MIMEText(body)

    msg['Subject'] = subject

    msg['From'] = 'your_email@example.com'

    msg['To'] = customer_email

    server = smtplib.SMTP('smtp.example.com')

    server.login('your_email@example.com', 'password')

    server.sendmail('your_email@example.com', customer_email, msg.as_string())

    server.quit()

# Usage

send_recovery_email('customer@example.com', ['Product 1', 'Product 2'])