Tuesday, April 1, 2025

Data Science and Analytics Tools - Web Scraping for Market Sentiment Analysis

 Notes:

  • What problem does it solve?
    Scrapes online market data (e.g., news, forums, social media) to analyze customer sentiment about products or services.

  • How can businesses or users benefit from customizing the code?
    They can track competitor products, monitor brand reputation, and gain insights into market trends based on customer feedback.

  • How can businesses or users adopt the solution further, if needed?
    Can be automated to run periodically, scraping fresh data and generating sentiment reports in real time.

Actual Python Code:


import requests

from bs4 import BeautifulSoup

from textblob import TextBlob


# URL to scrape (e.g., product reviews or social media posts)

url = 'https://example.com/product-reviews'


# Send HTTP request and get page content

response = requests.get(url)

soup = BeautifulSoup(response.text, 'html.parser')


# Extract text from the page (assumed to be reviews)

reviews = soup.find_all('div', class_='review-text')


# Analyze sentiment of each review

sentiments = []

for review in reviews:

    text = review.get_text()

    blob = TextBlob(text)

    sentiment = blob.sentiment.polarity

    sentiments.append(sentiment)


# Calculate average sentiment

avg_sentiment = sum(sentiments) / len(sentiments)

print(f'Average Sentiment: {avg_sentiment}')


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