Social Media Marketing Automation - Sentiment Analysis

Notes:

• Problem: Businesses struggle to gauge audience sentiment.

• Benefit: Detects positive, neutral, or negative sentiment.

• Adoption: Can trigger automated responses based on sentiment.

Python Code:

from textblob import TextBlob

def analyze_sentiment(text):

    blob = TextBlob(text)

    sentiment = blob.sentiment.polarity

    return "Positive" if sentiment > 0 else "Negative" if sentiment < 0 else "Neutral"

if __name__ == "__main__":

    print(analyze_sentiment("I love this product, it’s amazing!"))